12 tips to become the preferred coin laundry shop
12 tips to become the preferred coin laundry shop
4 min reading
Summary: Learn about the twelve factors that influencing customers to choose other coin laundry shops over yours.
You may wonder why some customers prefer to visit the other laundry shops than yours. When considering attracting customers to your place, you need to understand what factors are important to them when visiting a coin laundry shop. Some factors could be deal breakers, and some might not have a huge impact but are still important. Here are the 12 factors that will influence your customers to choose others over your coin laundry shop:
1. Good Location
2. Parking Availability
3. Payment Method
4. Detergent and Softener
5. Shop Accessibility and Safety
6. Facilities and Amenities
7. Overall Cleanliness
8. Number of Washers and Dryers
9. Pet only Machines
10. Staff Support
11. Pricing
12. Professional Laundry Services
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1. Good Location
A good location is crucial to the success of the coin laundry business. Customers will choose a coin laundry shop that is nearby to them. Therefore, you need to set up your shop at a visible location. So whenever customers walk or drive by, they can notice your shops.
2. Parking Availability
A location without parking is not great. So, make sure your shop has plenty of free parking around. It is because customers are bringing a heavy load of laundry, and it is difficult for them to carry it for a distance.
3. Payment Method
You should give your customers several payment methods. While having the traditional coin system in place, customers can also choose to pay through bank transfer, card, and e-wallet payment. Some coin laundry shops go for a complete coinless system with the help of an IT system provider. That way, the coin laundry owners have no need to collect cash from the shop and avoid investing in coin changer machines.
4. Detergent and Softener
By providing free detergent and softener, it can provide benefits to both the customers and owners. Customers like free stuff, and bringing their cleaning products is inconvenient. As for the owners, you can prevent the machine from breaking down often due to excessive detergent used in the machine. With the help of an automatic dispenser, it can dispense the right amount of chemicals and prolong the machines’ lifetime.
5. Shop Accessibility and Safety
Make sure your shop has a wide doorway so the customers can walk into the shop comfortably. In addition, it is easy for you to move machines in and out for replacement or repair. During the night, the light should be bright. You can consider installing some CCTVs so that the customers, especially women, can feel safer at your place.
6. Facilities and Amenities
It is normal to provide a bench for customers waiting and some tables for folding. However, to compete with others, the more modern coin laundry shops offer customers WIFI and tv as a form of entertainment while waiting. You can also get massage chairs or vending machines to sell coffee and snacks. It can also help you to bring in additional income.
7. Overall Cleanliness
No one likes to visit a place with a dirty floor, plenty of rubbish, and unpleasant smells. As it requires time to do laundry, customers will not want to spend the next 1 hour in that environment. You should also make sure the washers and dryers are hygienic. Without so, it may affect the cleaning quality of the washer.
8. Number of Washers and Dryers
Your customers hate spending too much time in the shop waiting for an available machine. Therefore, the key is having a good number of dryers and washers with different capacities. The small-size washers can be used for their weekly laundry needs. As for the medium and large washers, it is suitable to wash the duvet and comforter.
9. Pet Only Machines
The idea of having a designated machine for pet laundry is beneficial. Pet owners can wash their pet outfits, bedding, and blankets easily. And the other customers feel more comfortable knowing it is less likely that they use the same machine that the pet owners use for pet laundry.
10. Staff Support
It always frustrates customers with the waiting time needed to complete each wash and dry cycle. Therefore, some coin laundry owners go beyond the self-service concept and employ a staff to help the customers. That way, customers can run other errands while the worker moves the laundry from wash to dry. Once the customers return, the laundry is usually ready to be collected.
11. Pricing
For coin laundry shops that have only a coin system, some customers will decide whether to visit your shop depending on your pricing. The point here is not about cheap or expensive. But, you should set your pricing as an absolute figure (for example, RM5 instead of RM5.50) so that customers don’t feel robbed when an extra coin is left.
12. Professional Laundry Services
Besides weekly laundry chores, some customers may require professional laundry service. For example, they need dry cleaning services to clean their delicate garments and ironing services to iron their garment with no wrinkles. Therefore, you can partner with a reputable full-service laundry shop by setting up a collection point. The dry cleaner comes to collect them and returns once they’re cleaned or ironed. Alternatively, you can equip the necessary skills through a laundry training program and do it yourself.
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